I saw the other day that Crossway is selling ESV New Testaments with features geared towards newcomers for 50 cents each. The idea is that you buy several and give them away to those who may not be that comfortable with the Bible. The ESV is a good translation for someone not that comfortable or familiar with the Bible- it's a good balance between readability and accuracy (fairly close to the NIV). They're being sold through Christian bookstores exclusively through March or so of 2007.
More info here.
-JRO
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